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The new Seventeen
helps teen girls
overcome difficulties and
build self-confidence,
and encourages
them to be resourceful,
confident and hopeful.
Hi!
What do we want to cultivate for teen girls?
Resourcefulness
To help teen girls gain wisdom of life and avoid unnecessary troubles.
Confidence
To help teen girls clear away barriers on the road to growing up.
Hopefulness
To help teen girls think positively by supporting them both mentally and physically.
Rebranding Process
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