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The new Seventeen

helps teen girls 

overcome difficulties and 

build self-confidence, 

and encourages 

them to be resourceful

confident and hopeful.

Hi!

What do we want to cultivate for teen girls?

Resourcefulness

To help teen girls gain wisdom of life and avoid unnecessary troubles.

Confidence

To help teen girls clear away barriers on the road to growing up.

Hopefulness

To help teen girls think positively by supporting them both mentally and physically.

Rebranding Process

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[Disclaimer] This is a non-commercial project for educational purpose and is not intended to represent or replace the original brand.

Designed by Wei (Stacy) Huang, Spring 2019

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